Which heroine do you prefer and how do events throughout the books :: Free Essay Writer

Which heroine do you prefer and how do events throughout the books affect your opinion of them - Bridget Jones and Emma. Which heroine do you prefer and how do events throughout the books affect your opinion of them. The two heroines, Bridget Jones and Emma are obviously quite different in their attitudes to love and society as a whole. However, I think that in ways they are both likeable characters. The events that occur through the novels have an effect on the reader's opinions of the heroines and can weaken or strengthen these opinions. Austen and Fielding both use humour in the books well which is probably why the heroines are both seen as being comical at times or as is the case in 'Bridget Jones' Diary', more often than not. In Jane Austen's novel 'Emma', the heroine Emma is introduced to the reader at the very beginning of chapter 1. We instantly form an opinion of Emma as she is described as, "handsome, clever and rich, with a comfortable home and happy disposition and had lived nearly twenty-one years with very little to distress or vex her." The reader forms an opinion that Emma has a pampered lifestyle. We also learn she is a keen matchmaker and brought together her governess Miss Taylor with Mr Weston. I think the reader would perceive Emma to be very interested in her friend's lives and perhaps even a little meddling in them. The reader is also informed of 'the real evils of Emma' being "the power of having rather too much her own way, and a disposition too think a little too well of herself". I think that the reader would not particularly like Emma because she seems to be too self-assured and interested in other people's business at this stage. However, the reader is often told of Emma as being a compassionate character by the way she talks about Mr Weston, but this could also be viewed as quite patronising as well, "Mr Weston is such a good-humoured, pleasant, excellent man, that he thoroughly deserves a good wife" I then began to feel that Emma believed the matchmaking was for her friend's benefit and not herself. Although she did speak in patronising way about Mr Weston I do not think Emma realised how often she made it seem that she felt herself superior to her friends by patronising them. Emma could also be described as naÃÆ'Â ¯ve or foolish. She often involves herself too much in the lives of other and consequently tries to force relationships that were never meant to be, such as that between Mr Elton and Harriet Smith.

Poetic form meter Essay

Exploring how Allen Curnow portrays the search for inspiration in Continuum In the poem ‘Continuum’ by Allen Curnow, he tells us about his lack of inspiration. The theme of the poem revolves around poetic inspiration, and how he is unable to get inspiration. Allen Curnow uses a variety of stylistic devices to portray this. The title, â€Å"Continuum†, shows us that the problem Allen Curnow talks about, his lack of inspiration, is never ending and is continuing all the time, i.e., it is continuous. The first stanza signifies the first stage of poetic inspiration and also shows us Curnow’s unstable thoughts; â€Å"the roof falls behind†, as he is unable to compose poetry he is in a sense, rolling and falling all over the place so to speak. In the first line, the word â€Å"moon† is used as an image: a symbol for Curnow. As the moon is unable to shine on its own (it has to draw its light and energy from the sun), just like that Curnow depends on his writing to keep him going in life. The first stanza also tells the reader about the setting and time of the poem which is at night. The moon also evokes images of loneliness and a solitary state in that it is the only bright object in the night sky just like Curnow is the only (and therefore lonely) person awake at night. The poem has no definite rhyme scheme, suggesting to us that the poet is finding it difficult to express his thoughts, and he cannot tap into the world of imagination. The last line of the first stanza; â€Å"I am talking about myself.† Is a clear statement of his frustration and his inability to write. In the next stanza, Curnow is seeking connection with nature to find poetic inspiration. The line, â€Å"It’s not possible to get off to sleep†, tells the reader that the poet is unable to sleep which shows that something is troubling him. He tries to convey that it’s as tough to get rid of his thoughts as it is to get rid off the planet. Curnow goes out â€Å"barefoot†, to rid himself of the human material and wants to connect with nature†¦.

Britain and Its Level of Democracy Essay - 608 Words

Britain and Its Level of Democracy Democracy is a political system in which the supreme power lies in a body of citizens who can elect people to represent them. We say that Britain is a democracy; every four years we elect politicians to represent our views and opinions. But given that the majority of politicians are white, middle age, middle class men how can we say that they are truly representative of the entire population. Is Britain a true democracy when only 59% of the people vote? The other 40% of the populations voice is not being heard at all. Although all have to right to vote many feel that it is pointless because the parties they want to vote for will never get in power. Their†¦show more content†¦For example in 2001 43% of people voted for labour and yet they had 63% of the seats. Lord Hailsham once referred to this system as an elective dictatorship in that a powerful government can be created with overwhelming Parliamentary power which can usually push through its required legislation - but with only a minority of the country supporting it. When we vote in MPs and the prime minister we do this usually because of their proposed policies. In an ideal world they would be forced to keep them but they often dont. There are many examples of this from labours previous manifestos. In both 1997 and 2001 the labour party said it was not going to raise taxes, but after being voted in they introduced new types of taxes, stealth taxes. Also in both manifestos they have promised to ban fox hunting. Although there has been much discussion on this topic no ban has yet been but in place after 7 years in office. There are people in Britain who have a large amount of power over the population as a whole, being able to make decisions that affect everyone who are not elected into their position. Examples of these are judges, they can make decisions on the law and sentences of prisoners, the House of Lords, who can stall and even block new laws,Show MoreRelatedWays in Which Britain is Democratic Essay882 Words   |  4 PagesWays in Which Britain is Democratic The electorate in the United Kingdom have privileges regarding involvement in their democratic system unlike many other citizens of the World. In 1867 working class men were first given the right to vote, followed by the vote for women in 1918, a consequence of the suffragettes movements. In the twenty-first century the majority of the British public who are seen as deserving of the right to vote and have the mental capacity to makeRead Moreâ€Å"A written constitution, rather than gradual reform, is now essential for the UK to claim to be a modern democracy.†1246 Words   |  5 Pages â€Å"A written constitution, rather than gradual reform, is now essential for the UK to claim to be a modern democracy.† This essay will look at how a written constitution, according to some, would make Britain a modern democracy and it is therefore essential that the meaning of this phrase is fully understood before it can be explored in sufficient depth. A written constitution would outline the structures and powers of government in broad terms and the relationship betweenRead More The Rise of Democracy in Britain Essays1426 Words   |  6 PagesThe Rise of Democracy in Britain The dynamic course of the nineteenth century set off a revolution within the realm of British politics. 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Either as the first government in a newly independent country or by replacingRead MoreThe Effects of Political Parties on a Democracy Essay examples841 Words   |  4 PagesThe Effects of Political Parties on a Democracy There are indeed several aspects in the composition of political parties that threaten democracy in the UK, whilst other aspects may promote democracy. Careful analysis must be done in order to establish to what extent either is true. On the one hand, it may be argued that parties in fact promote democracy for a variety of reasons. Firstly, they assist the electorate by offering them a coherent choice, allowing peopleRead MoreThe Protest Of Hong Kong1630 Words   |  7 Pagesgovernment and thus undermining the practice of democracy in Hong Kong. This opposition, or even hate, toward Leung, reflects the same attitude of Hong Kong people have over the fact that they are governed by someone else -- in this case, Chinese government -- instead of themselves. 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Homeric Poem Style Draft Analysis - 1510 Words

Homeric poem style Draft Analysis Trying to write a regular poem is hard, even when the poem is the traditional and cheesy ones that professors make students do at preschool, but writing a poem like Homer did on his masterpiece Iliad is even harder. The three main things that is analyzed by Homers book is that to do his extended simile on his poem he first establishes what event is occurring and he will be talking about on his next lines, when the regular poem doesn’t need to establish that on the first moment. The second is giving extreme detail on describing the situations that happen on the poem and add some drama to the main moments of the poem. At the end he needs to remind those who are reading the book or listening back in the day about what he was talking about. On the First Time it is described a memory, where the author describes the first time he ever went to a soccer game in his life. I also decided to use this strategy on the overall poem, because it establishes t he event that is occurring in the text on the first few lines, adds as much detail as possible on the situations happening on the event and adds a bit of drama on situations that could be simply explained, so that gives a sense of Homeric style that is well used by him on his extended simile. The extended simile is used two times by the author, and they both used to give detail and a sense of what is going on the boy’s head. The second extended simile happens when the game starts, and there is a longShow MoreRelated Digression in Nikolai Gogols Dead Souls Essay1728 Words   |  7 PagesGogols masterpiece novel, Dead Souls, remains faithful to the Gogolian tradition in terms of absurdity, lavish detail, and abundant digressions. Although these three literary techniques coexist, interact, and augment each other-the focus of this analysis is to examine how Gogol (or the narrator) deviates from the plotline, the significance of it, and what aesthetic purpose comes from the digr ession. Although Gogols marriage to elaboration is at times strenuous-in fact, it is the underlying reasonRead MoreSocial Practices And Education Will Be Contemplated Essay1862 Words   |  8 Pagesidentity, thus forgery is considered identity theft. Hand-writing style can illucidate personality aspects, according to graphologists (Wikipedia, 2006). Hand-writing analysis is used by psychologists to diagnose diseases of the brain and nervous system, and is also employed by law enforcement (Wikipedia, 2001). Hand-writing styles become art forms such as calligraphy, and different fonts evoke different responses: some lettering styles convey elegance while others come across boldly. Left-handed writing

The Emotion of Sports Performance and Motivation - 2419 Words

The field of psychology is increasingly expanding and becoming incorporated into other fields of study. From the study of behavioral economics to the burgeoning field of media psychology (with its emphasis on the effects of advertising, especially on children), literally anything that can be thought of is a possible venue for the probing, empirical analysis of various strains of psychological theory. And why not? There are currently 54 different divisions of the American Psychological Association. Not all are actual theoretical perspectives posited by psychology—such as behaviorism or social psychology—some are merely fields of interest within which a psychological focus has been found to be academically useful, or clinically†¦show more content†¦Those mechanisms run the gamut from reproductive instincts to psychic survival processes which, in the latter, take the form of play, games, and ultimately, sport. I recently watched an episode of a program on Ani mal Planet detailing the attempts of an animal biologist to get two orphaned lion cubs to hunt by using a rag doll version of a mammal of some kind as substitute prey. He would drag the doll around the yard and the cubs would chase after it and pounce in playful abandon. He then took a piece of meat and dragged it around the yard—when the cubs were good and hungry—in the same fashion in an attempt at operant conditioning that, hopefully, would transfer to the wild (the goal was to eventually release the cubs). Similarly, human beings play games that serve multiple functions which are equally necessitated by basic needs (in the case of the cubs, hunger and survival). For human beings those needs are as complex as the human mind itself and every bit as deserving of study—even if it is just a game. 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BSTRACT WidgeCorps’s management team Free Essays

string(140) " technique allow us to see the variables as they relate to one-another visually, but we are also able to additional variables to be tested\." ABSTRACT: WidgeCorps’s management team had a lack in understand of some of the key multivariate statistical techniques used by many companies to measure how variables react with one another. This paper will discuss how three of these techniques are commonly used and provides a recommendation for the company to use as they move forward with research and development of new products. This paper also compares and contrasts the different multivariate techniques. We will write a custom essay sample on BSTRACT: WidgeCorps’s management team or any similar topic only for you Order Now KEYWORDS: multivariate techniques, Chi-Square Test, multidimensional scaling There are many different multivariate techniques commonly used in businesses across the world. This paper will compare three commonly used techniques including factor analysis, multi-dimensional scaling, and cluster analysis. Additionally, I will provide my recommendation for WidgeCorp to follow as we move forward and dive into the cold beverage market. To begin, it is important to have a clear understanding about why and how a company will use multivariate techniques as part research. The term multivariate technique is somewhat of a blanket-term which includes many different techniques used by statisticians and researchers in many different fields, (Dayton, 2012). Multivariate techniques allow for companies to perform research on more than one variable to determine if there is a relationship between them. For many companies, the multivariate techniques are used to effective measure quality and safety, (Yang, 2010). WidgeCrop will be able to use each of the techniques as we move forward with our new business ventures into the cold beverage market. Factor Analysis: Factor analysis is one of the many techniques that can be used in different types of research projects. Factor analysis is most often used to compare variables which have a correlation to other confounding variables, (Dayton, 2012). Factor analysis will prove helpful after we have developed our products and are testing the new beverages in different markets. As an example, we could test the hypothesis that WidgeCorp’s new line of cold beverages burns more calories than our competitor Gatorade’s line of cold beverages. The observed variable would include whatever the ingredient is in the beverage which helps to burn calories. The confounding variable could be the level of activity of those participating in the study. As part of my research for this project, I looked into several companies who use factor analysis as part of their research efforts. Companies like Twitter, Facebook, and other social media outlets have been using factor-analysis to help them find the hottest trend, (Du, 2012). These companies generally use a five-step process to help them find the hottest trends. The first step is initial research used to gather data. The second step involves finding key trends or factors. The third step involves defining and interpreting the latest trends, (Du, 2012). The fourth step involves defining the trends/factors into variables. The final step entails projecting how successful the trends will become. By using the factor analysis method, social media outlets are able to successful be a part of the most trendy new products and services used by consumers across the globe. Cluster Analysis: Cluster Analysis is another technique that Widgecorp will likely use as part of our cold beverages research. Cluster Analysis lumps groups of related characteristics together, (Dayton, 2102). Cluster Analysis would be most helpful to WidgeCorp as part of the beginning stages of the research process. Cluster Analysis uses many different mathematical methods to help determine statistical significance. WidgeCorp will be able to use Cluster Analysis as we dive into market research. We will use Cluster Analysis to determine what populations of people that we should focus our marketing efforts on. When researching Cluster Analysis for this presentation, I came across a few examples of companies who used the Cluster Analysis technique, (Downes, 2012). The most impressive example came from a market research firm who used Gmail to advertise and market their subscribers. Gmail, a subsidiary of Google is able to track consumer data with every click that a consumer makes with their mouse as the cruise the internet. Market research firms collect data daily about consumers. They then make note of the buying and internet surfing trends of consumers. They use cluster analysis by putting the clusters or groups of consumers with similar trends together and then marketing new products or services to them, (Downes, 2012). Multidimensional Scaling: Multidimensional Scaling is another multivariate technique WidgeCorp could use while doing research. Multidimensional scaling is the most abstract of the multivariate techniques. While abstract, it was the easiest for me to comprehend. Multidimensional Scaling has two main objects. The first objective is to find a pattern somewhere in the data collected and presenting it visually for all to understand, (Wilkes, 1977). To visually display the data, Multidimensional Scaling places the data retrieved onto a three-dimensional plain. It is particularly useful when dealing with many different variables and allows the reader to see a visual representation on how they relate to one another. Multidimensional scaling is often used to test both the quality and safety of consumer products, (Yang, 2010). When researching the different multivariate techniques, I found some practical application of the Multidimensional Scaling method. The most interesting application I found was relating to international bank failures. Researchers collected data about 66 different Spanish banks and used the Multidimensional Scaling as a predictor in their financial stability, (Cinca, 2001). The research measured the financial liquidity of banks and compared it to both the banks who failed and the banks that were still in business. Another important Multidimensional Scaling technique I found involved the testing of air fresheners. Multidimensional Scaling was used by comparing some of the features of the different air fresheners separate while seeing if there were commonalities between different brands. Our group decided that multi-dimensional scaling would be the best method for WidgeCorp to use as we move forward and dive into the cold beverage market. When testing the safety, quality, and consumer likability of a product, it would make the most sense to use the multidimensional scaling technique. Not only will the technique allow us to see the variables as they relate to one-another visually, but we are also able to additional variables to be tested. You read "BSTRACT: WidgeCorps’s management team" in category "Essay examples" We can keep the dependent variables constant and change the independent variables as our research evolves. One of the main reasons Multidimensional Scaling should be used is that it will be easier to understand by people who have not been exposed in statistical research. For many members of our management team, statistics is a foreign concept. By using the Multidimensional Scaling technique, we will be able to not only research the statistical significance but present it in a manner which will be easily understood by our management team. We can then compare the results of the different tests we have conducted to see what has a stronger tatistical significance. For example, we can keep the same basic ingredients in our cold beverages, but just slightly change the color, flavor, or both the color or flavor and measure the consumer’s response to the slight changes. While conducting the research, we can collect consumer data such as age, gender, occupation, education, and how ofte n consumers purchase cold beverages. We will able to create three-dimensional planes to see how different combinations of the consumer data we have collected affect how much they like the color, flavor, or color and flavor of our new line of cold beverages. By adding a visual component to our research, we will be potentially able to visualize new relationships between the variables we are testing. Hypothesis Testing and Multidimensional Scaling: When in the research and development stage of our new cold beverage line, it is important that we are able to successfully test our hypothesis. We will test our initial hypothesis which states that WidgeCorp’s new line of cold beverages helps to burn calories than a competitor’s line of cold beverages by use the Chi-Square Test to test our hypothesis. We can develop this research further by creating a multinomial experiment by testing data in more than two categories, (Bowerman, 2012). We will do many studies to determine how successful our new beverages are in burning calories. We will test it amongst many populations including children, teenagers, and young adults. Our study will also compare results based upon gender, education, and occupation. We will also factor in levels of activity: no activity, moderate activity, and extreme activity. Essentially we will be testing how effective our new beverages are in burning calories amongst many different populations. To effectively test our hypothesis, it is important that we have a significant amount of willing participants in the study. We will need to find equal numbers of people willing to participate in the different categories we are testing. If we have too few test subjects, any statistical significance found will be not taken seriously by members of our research team. Additionally, it could harm the integrity of our company and could tarnish our reputation with the general public. The best way to test our hypothesis will then be to use the Chi-Square Test. The Chi-Square test begins with a contingency table with as many rows and columns as there are variables to test. We can use the contingency tests to test many different variables. Bellow, I have created a basic contingency table which will compare the total additional calories burned after drinking the WidgeCorp and Gatorade. The contingency table below shows females only and would be repeated with males. The data could be combined on the same contingency table or on a different contingency table. In this scenario, we are testing age, gender, and activity level and comparing it between our beverage and that of our competitors. The Chi-Square test will test the difference between the calories burned by the WidgeCorp beverage and compare it with the Gatorade beverage to determine if it is statistically significant, (Berenson, 2010). The statistical significance will signify two important pieces of information: which of the beverages helps burn the most categories and if the amount of calories burned is statistically significant. | Calories: WidgeCorp| Calories Gatorade| Female age 6-12 (sedentary)|   |   | Female age 6-12 (moderate)|   |   | Female age 6-12 (extreme)|   |   | Female age 12-16 (sedentary)|   |   | Female age 12-16 (moderate)|   |   | Female age 12-16 (extreme)|   |   | Female age 16-20 (sedentary)|   |   | Female age 16-20 (moderate)|   |   | Female age 16-20 (extreme)|   |   | Female age 20-24 (sedentary)|   |   | Female age 20-24 (moderate)|   |   | Female age 20-24 (extreme)|   |   | If we are able to prove that our new cold beverage line actually does burn more calories than our competitor Gatorade, we will likely see our competitor attempting to test our hypothesis. They will likely claim our hypothesis is false and thus test the null-hypothesis. The null-hypothesis will state Widgecorp’s line of new cold beverages does not burn more calories than Gatorade. The subsequent alternative hypothesis will state that Widge Corp’s line of new cold beverages does burn more calories than Gatorade. Our competitors will use the Chi-Square method to determine if our original hypothesis is false. Once our data has been collected and analyzed, it can be presented in a three-dimensional model to help present and organize the data in a visual manner. We will be able to see additional relationships when posting all of the data together on the same three-dimensional plane. Commonalities of the Different Techniques: The main commonality I find between all the different techniques discussed in this paper is the fact that they deal with multiple variables and thus are all multivariate techniques. Each method has its place within the realm of research and it is likely that WidgeCorp will use all three. All three techniques can use the Chi-Square test to test the validity of the hypothesis they are testing. Differences of the Multivariate techniques: The major different to note about the different techniques is how the techniques look at relationships between variables. Multidimensional Scaling differs from the other techniques the most in how the data is presented visually. Multidimensional Scaling uses a three dimensional plain to display the relationships between variables. The cluster analysis method looks to see if there are â€Å"clusters† or groups of data which are clumped together to denote any commonalities between the results. Factor Analysis looks to compare two different types of variables relate to one another. Multidimensional Scaling focuses mainly on commonalities, but looks to define the commonalities on a three-dimensional plain. To conclude, while the different multivariate techniques have a valuable place, for our purposes the Multidimensional Scaling technique will prove the most beneficial. While all techniques are similar in that they are working with multiple variables, the approaches differ. Upon reading this paper, the management team at WidgeCorp should have a sound understanding of the different multivariate techniques. References: Berenson, M. , Krehbiel, T. , Levine, D. (2010). Business Statistics: A First Course. Prentice Hall. Upper Saddle River, NJ. Borgatti, S. (1997). Multidimensional Scaling. Retrieved 09-09-2012 from http://www. analytictech. com/borgatti/mds. htm. Cinca. , C. , Molinero, C. , (2001). Bank failure, a Multidimensional Scaling approach. Eurpoean Journal of Finance. 7(2)18. Dayton, D. , (2012). Multivariate statistics. Retrieved 09-23-2012 from https:/ /campus. ctuonline. edu Downes, L. , (2012). Customer intelligence, privacy, and the â€Å"Creepy factor†. Harvard Business Review. Retrieved 09-09-2012 from http://blogs. hbr. rg/cs/2012/08/customer_intelligence_privacy. html. Du, R. , Kamakura, (2012). Qualitative trend spotting. Journal of Marketing Research. 49(4)22. Keough, M. , Quinn, G. , (2001). Design and Analysis for biologists. Retrieved from http://bio. classes. ucsc. edu/bio286/MIcksBookPDFs/QK18. PDF. Yang, Z. , Yingwei, Z. , (2010). Process monitoring, fault diagnosis and quality prediction methods based on multivariate statistical techniques. IETE Technical Review. 27(5)14. Wilkes, R. , (1977). Product positioning by multidimensional scaling. Journal of Advertising Research. 17(4)5. How to cite BSTRACT: WidgeCorps’s management team, Essay examples

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Question: Discuss about the Excellence in Services and Satisfy System. Answer: Introduction: The United Parcel Service, as a global parcel distribution strives to grow their business globally by offering excellence in services and satisfy the needs of the customers. The enterprise also works towards fulfilling the long term targets of their shareowners and maintain a robust employee base as well as an expanding and loyal clientele. Along with their long term business goals, the mission of the company is also to look into the aspect of development and welfare of their business partners and with these objectives the company dreams of moving towards a path of sustainability and of making a difference by contributing to the community (Crew and Kleindorfer 2012). According to the Five Forces Model, the issues experienced by the UPS in their operations in India and the relevant alternatives are discussed as follows: The company being the biggest of its kind in the markets of India, does not face substantial competition from many competitors as there are not many competing firms in this sector. However, DHL and FedEx are two potential competitors whose market share is just a little below that of the UPS (24.91% for UPS and 21.21% for DHL). DHL being another big name in the industry and also giving international services of more or less same quality to the customers, the UPS needs to take into account its potential and to stay ahead in competition they can use the techniques of product differentiation as well as cost effectiveness in their delivery (Rothaermel 2015). The parcel distribution market of the country is predominated by UPS, DHL, FedEx and few others. These companies already enjoying huge economies of scale and considerable market shares, it is quite difficult for any new entrant to infiltrate in the market, as there are huge fixed costs associated with venturing in this market (E. Dobbs 2014). Bargaining Power of the Consumers: Though the company has a huge share of loyal customers in India, there are still scopes of losing their customers to less expensive alternatives. Theoretically, this problem can be explained with the help of the Consumer Decision-Making Process. According to this, there are five steps in this process including need recognition, searching for information, analyzing alternatives and purchase behaviors of the consumers (Solomon 2014). Thus, keeping this in mind, to retain its clientele, can work on making their service more premium and work more on their one day delivery schemes and also introduce money back schemes to win the confidence of the customers. As per the theory of the seven Ps of Marketing Mix one of the primary P is the Process and it includes how the product or service is delivered and therefore, in this context, it is required for the UPS to take into account its dealing policies with the suppliers who are attached to the company (Gordon 2012). The delivery vehicles, which the company uses, are mostly owned by other enterprises. They have also signed agreements according to which the prices cannot be raised. However, changing the suppliers will force the company to incur increased expenses, which in its turn will hamper the competitive edge of the company. Therefore, maintaining good terms with the current suppliers as well as searching for potential new partners can be a beneficial step on part of the company. There are several competitors in the market in India, including DHL, FedEx and others and they offer same types of services as that of the UPS and each of these enterprises enjoy sufficient market share in the Indian parcel delivery market. However, UPS, being the largest service provider in this market, in a global scenario, enjoys a bigger market share in India too. To retain this advantage and to prevent the potential competitors to surpass them, the company needs to strengthen their tie-ups backward and forward linkages with other enterprises, which are linked with the same industry. This can create a collusive structure, which can help UPS to enjoy cost effectiveness and enjoy their position as a flagship courier company in the markets of India. References Crew, M.A. and Kleindorfer, P.R. eds., 2012.Managing change in the postal and delivery industries(Vol. 25). Springer Science Business Media. Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), pp.32-45. Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), pp.122-126. Rothaermel, F.T., 2015.Strategic management. McGraw-Hill Education. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall.